TrueCar Inc. has hired its second chief financial officer in as many years.
The Santa Monica, California-based digital automotive marketplace has named Jantoon Reigersman to the post, effective Jan. 27, reporting to President and CEO Mike Darrow.
Reigersman replaces Noel Watson, who resigned as CFO in November after less than 18 months on the job.
At the time, it was said he left "to accept another business opportunity with a privately-held company outside of the automotive vertical."
That turned out to be the CFO post at LegalZoom.
Reigersman joins TrueCar (NASDAQ: TRUE) from the Leaf Group (NYSE: LEAF), formerly Demand Media, where for three years he oversaw accounting operations, corporate financial planning and analysis function, and business development activities as CFO.
Before that, he was CFO at Ogin Inc., a private-equity backed clean technology company acquired by Vestas Wind Systems in 2017. He started his career in the investment banking group at Morgan Stanley and in the Special Situations Group at Goldman Sachs.
"As a proven financial leader within technology-driven organizations and public companies, Jantoon will play a key role in aligning our business and financial strategies to unlock TrueCar's next chapter of growth and profitability," Darrow said in a statement.
TrueCar is a digital automotive marketplace that connects car buyers to a network of dealers. The platform offers a suite of vehicle discovery tools, price ratings and market context on new and used cars. Then, when they are ready to buy, TrueCar helps connect them local dealers.
The company is behind car-buying programs for more than 250 leading brands, including AARP, Sam's Club and American Express, and nearly half of all new-car buyers engage with TrueCar-powered sites. The company is headquartered in Santa Monica with offices in Austin, Texas, and Boston, Massachusetts.
"As online retailing continues to revolutionize the traditional car-buying process, TrueCar is uniquely positioned to help franchise and independent car dealers reach the growing majority of digital-first consumers," added Reigersman. "The company is well capitalized and built on a state-of-the-art technology stack that can support rapid innovation across the consumer and dealer experiences."